Crusaders Global Academy (CGA) and World Rugby Shop (WRS) are proud to announce a new marketing partnership aimed at bringing world-class coach development content to the American rugby community. By combining CGA's elite rugby education credentials with WRS's unrivaled reach across U.S. collegiate and club programs, this collaboration will deliver high-performance coaching resources directly to coaches and programs that need them most.
To kick off the partnership, CGA and WRS are launching an exclusive giveaway, giving three lucky winners a Remote Coach Development session with Grant Keenan, Director of High Performance for Crusaders Global Academy. Grant brings an extraordinary depth of experience to this role, having served as Technical Director for the Men's USA Eagles, Assistant Coach of the Black Ferns, and a certified World Rugby Educator. His remote coaching sessions deliver the kind of elite, individualized feedback that has shaped players and coaches at the highest levels of the game.
"This is a genuine opportunity for an American coach to access the same high-performance thinking that has underpinned 15 Super Rugby Championships. We're excited to use this partnership to put that knowledge directly in the hands of coaches across the U.S." Grant Keenan - Director of High Performance, Crusaders Global Academy
The partnership will extend well beyond the launch giveaway. CGA and WRS will collaborate on a series of joint promotional campaigns, educational content, and exclusive offers for the WRS customer base - including WRS's collegiate database - designed to create ongoing, meaningful touchpoints between American rugby programs and CGA's coaching methodology.
"World Rugby Shop exists to support the growth of rugby in America at every level. Partnering with Crusaders Global Academy gives our customers access to world-class rugby education. We're proud to connect our community with the expertise of the most successful franchise in Super Rugby history." Brad Kilpatrick - CEO, World Rugby Shop
These initiatives are designed to serve as a natural entry point into CGA's broader offerings, including upcoming 2026 residency programs and high-performance courses at the home of the Crusaders in Christchurch, New Zealand.
Enter the Remote Coach Development Giveaway
Crusaders Global Academy delivers world-class rugby education and high-performance coach development built on the frameworks of the Crusaders - winners of 15 Super Rugby Championships and home to 47 All Blacks. With over 1,500 players and coaches hosted across 63 clubs globally, CGA provides elite-level rugby knowledge to individuals and programs worldwide.
World Rugby Shop is the leading provider of rugby gear and apparel in the United States, serving players, coaches, and fans from grassroots club programs to elite collegiate competition. Dedicated to growing the sport at every level, WRS continues to invest in partnerships that give the American rugby community access to the resources they need to succeed.
